New York and Miami have always shared a special bond, especially regarding culinary delights. This time, New York’s legendary pizzeria, Roberta’s, is ready to spice up Miami’s food scene by establishing a permanent base at the luxurious 72 Park in Miami Beach.
Founded in a humble cinder-block warehouse in Brooklyn in 2008, Roberta’s quickly became a sensation. Brandon Hoy and the two Michelin-starred chef, Carlo Mirarchi, transformed a simple pizza place into a Michelin Bib Gourmand restaurant. The Brooklyn-origin eatery gained fame for its eclectic mix of dishes, from the classic Margherita to the Famous Original and the Bee Sting. Their commitment to fresh, artisanal ingredients – many grown in their rooftop garden – elevated their status from a local hotspot to a global brand.
This expansion brought Roberta’s to locations across New York City and cities like Houston, Nashville, Singapore, Montauk, and now, Miami Beach. This isn’t Roberta’s first tryst with Miami. The brand dipped its toes in South Florida waters in 2017 with a six-month pop-up in Miami’s Design District. The success of this venture hinted at the potential for a permanent base, which is now coming to fruition at 72 Park.
72 Park is not just another luxury condo in Miami Beach. Developed by Lefferts, a well-established real estate firm with a legacy in New York and Miami, the 22-story residential tower promises to be a beacon of luxury. With residences ranging from 410 to 2,200 square feet and pricing starting in the $700,000s, it’s set to be the epitome of luxury. Roberta’s will be gracing the ground floor of this architectural marvel, occupying a spacious 3,000 square feet of the available 10,000 square feet of retail space.
Chef Carlo Mirarchi expresses his excitement about this new venture, “The vibrant energy of Miami’s food scene and its rich cultural mosaic offer the perfect setting for Roberta’s. We’re thrilled to introduce our unique flavors to Miami and hope to add a touch of Brooklyn charm to the city’s culinary landscape.”
New York’s migration to Miami, especially post-pandemic, isn’t a novelty. Numerous famed New York eateries, including Joe’s Pizza, Major Food Group’s Carbone, and Pastis, have found their way to South Florida. Yet, Roberta’s promises to be more than just another restaurant. With plans to introduce some of its popular community programming to Miami, locals can expect a gastronomic commune vibe reminiscent of Roberta’s original Brooklyn establishment.
Jim Hedden, Chief Development Officer of Lefferts, captures the sentiment perfectly: “Roberta’s is not just a dining addition; it’s an experience. We’re ecstatic to bring this award-winning taste of NYC to our luxury condominium.”
So, for those in Miami missing the authentic New York pizza experience or just craving a unique dining affair, 2024 promises to deliver just that with Roberta’s at 72 Park.